Privacy policy

1) Introduction and Contact Information of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data includes all data that can personally identify you.

1.2 The controller for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is maxsquare GmbH, Rommerskirchener Str. 21, Atelier 54, 50259 Pulheim, Germany, Tel.: +4922116535564, Email: hey@maxsquare.de. The person responsible for processing personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of processing personal data.

2) Data Collection When Visiting Our Website

2.1 During the purely informational use of our website, that is, if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you came to the site
Used browser
Used operating system
Used IP address (if necessary: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or otherwise used. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser’s address bar.

3) Hosting & Content Delivery Network

IONOS

We use a content delivery network from the following provider: 1&1 IONOS Internet SE, Elgendorfer Str. 57, 56410 Montabaur, Germany

This service enables us to deliver large media files, such as graphics, page content, or scripts, faster over a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) lit. f GDPR.

We have concluded a data processing agreement with the provider to ensure the protection of our site visitors' data and prevent unauthorized data disclosure to third parties.

4) Cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted after you close your browser (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage period in the cookie settings overview of your web browser.

If personal data is also processed by individual cookies used by us, the processing is carried out either in accordance with Art. 6 (1) lit. b GDPR for contract execution, in accordance with Art. 6 (1) lit. a GDPR in the case of consent, or in accordance with Art. 6 (1) lit. f GDPR to safeguard our legitimate interest in the best functionality of the website and a customer-friendly and effective visit.

You can set your browser to notify you about cookie settings and decide on a case-by-case basis whether to accept them or exclude cookies for specific cases or generally.

Please note that disabling cookies may limit the functionality of our website.

5) Contacting Us

5.1 Hubspot

To handle customer inquiries, we use the email ticketing system from the following provider: HubSpot Ireland Ltd., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

If you contact us via the website by email, the data will be stored and organized in the ticketing system to allow chronological processing and improve the service experience. You can always check the current status of your request using the unique ticket number assigned.

For inquiry organization and processing, personal data is collected as provided, at least the first and last name, and email address, then transmitted, stored, and read by the provider.

The legal basis for processing this data is our legitimate interest in efficiently designing our customer service, responding quickly to your inquiry, and optimizing our service offerings in accordance with Art. 6 (1) lit. f GDPR.

We have concluded a data processing agreement with the provider to ensure the protection of our site visitors' data and prevent unauthorized data disclosure to third parties.

5.2 When contacting us (e.g., via contact form or email), personal data is processed solely to respond to your inquiry and only to the necessary extent.

The legal basis for processing this data is our legitimate interest in responding to your inquiry in accordance with Art. 6 (1) lit. f GDPR. If your contact is for a contract, an additional legal basis for processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the relevant matter has been conclusively clarified and if there are no statutory retention requirements.

6) Data Processing When Opening a Customer Account

According to Art. 6 (1) lit. b GDPR, personal data is collected and processed as necessary if you provide it when opening a customer account. The data required for account opening can be found in the input mask of the respective form on our website.

You may delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deleting your customer account, your data will be deleted, provided all contracts have been fully executed, there are no statutory retention periods, and we have no legitimate interest in further storage.

7) Use of Customer Data for Direct Marketing

7.1 Subscription to Our Email Newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing further data is voluntary and used to address you personally. We use the double opt-in method for newsletter delivery, which ensures that you only receive the newsletter if you expressly confirm your consent by clicking a verification link sent to the email address provided.

By activating the confirmation link, you consent to the use of your personal data in accordance with Art. 6 (1) lit. a GDPR. We store your IP address, as registered by your Internet Service Provider (ISP), as well as the date and time of registration, to later trace any potential misuse of your email address. The data collected upon registration for the newsletter is strictly used for this purpose.

You can unsubscribe from the newsletter at any time by using the link provided in the newsletter or by sending a message to the aforementioned controller. Upon unsubscribing, your email address will be immediately removed from our newsletter distribution list, unless you have expressly consented to further use of your data or if we reserve the right to use the data in a legally permissible manner, which we inform you of in this declaration.

7.2 Product Availability Notification via Email

For temporarily unavailable items, you can register to receive an email notification about product availability. This notification is sent once when the selected item is back in stock. The only required information for this notification is your email address. Providing further data is voluntary and used to address you personally. We use the double opt-in method to ensure that you only receive a notification once you have expressly confirmed your consent by clicking a verification link sent to the email address provided.

You can unsubscribe from the availability notifications at any time by sending a corresponding message to the aforementioned controller. After unsubscribing, your email address will be immediately removed from our distribution list, unless you have expressly consented to further use of your data or if we reserve the right to use the data in a legally permissible manner, which we inform you of in this declaration.

7.3 Shopping Cart Reminders via Email

If you cancel your purchase with us before completing the order, you have the option of being reminded once by e-mail of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your e-mail address. The provision of further data is voluntary and may be used to contact you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you only receive a notification if you have expressly confirmed your consent to this by clicking on a verification link sent to the email address provided.

By activating the verification link, you give us your consent for the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR for the sending of a shopping cart reminder. We store your IP address entered by the internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service is used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a message to the person responsible named at the beginning. Once you have unsubscribed, your email address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 Insofar as necessary for the execution of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data (name, address, email address) provided by you when placing the order in order to contact you within the scope of our statutory information obligations in accordance with Art. 6 para. 1 lit. c GDPR by suitable means of communication (e.g. by post or e-mail) to inform you personally about upcoming updates within the legally prescribed period. Your contact details will be used strictly for the purpose of notifying you of updates owed by us and will only be processed by us for this purpose to the extent that this is necessary for the respective information.

In order to process your order, we also work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers after the following information has been provided

8.2 Billbee

We use the following provider for order processing: Billbee GmbH, Arolser Str. 10, 34477 Twistetal, Germany

Name, address and, if applicable, other personal data will be passed on to the provider exclusively for the purpose of processing the online order in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on if this is actually necessary for processing the order.

8.3 DHL Fulfillment

We use the following provider for order fulfillment: DHL Home Delivery GmbH, Sträßchensweg 10, 53113 Bonn, Germany

8.4 Forwarding of personal data to shipping service providers

- German Post

We use the following provider as our shipping service provider: Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn, Germany

We will pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to the provider for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR. The data will only be passed on if this is necessary for the delivery of goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to give notice of delivery.

Consent can be withdrawn at any time with effect for the future from the controller named above or from the provider.

- DHL

We use the following provider as our transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany

The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

- DHL Express

We use the following provider as our transport service provider: DHL Express Germany GmbH, Heinrich-Brüning-Str. 5, 53113 Bonn, Germany

The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

8.5 Use of payment service providers (payment services)

- Amazon Pay

One or more online payment methods of the following provider are available on this website: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg

If you select a payment method of the provider for which you make advance payment (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

- Apple Pay

If you choose the payment method „Apple Pay“ from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the „Apple Pay“function of your terminal device operated with iOS, watchOS or macOS by charging a payment card deposited with „Apple Pay“. Apple Pay uses security features that are integrated into the hardware and software of your device to protect your transactions. To release a payment, you therefore need to enter a code you have previously defined and verify it using the „Face ID“or „Touch ID“ – function of your end device.

For the purpose of payment processing, the information you provide during the ordering process, together with the information about your order, will be passed on to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to process the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the source website to confirm the payment success.

If personal data is processed in the described transactions, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time and whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve „Apple Pay“ and other Apple products and services.

When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, the Mac and the authorization device communicate through an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can be used to identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay", and disable "Allow payments on Mac".

Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com/en-en/HT203027

- Klarna

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method of the provider for which you pay in advance (such as credit card payment), your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method for which the provider makes advance payment (such as invoice or installment purchase or direct debit), you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, email address, telephone number, data on an alternative means of payment, if applicable) during the order process.

In order to safeguard our legitimate interest in determining our customers' ability to pay, we forward this data to the provider in accordance with Art. 6 (1) (f) GDPR for the purpose of a credit check. Based on the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

In addition to internal provider criteria in accordance with Article 6(1)(f) GDPR, identity and creditworthiness information from the following credit agencies may also be included in the decision as part of the application process:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/en_en/credit_rating_agencies

The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Paypal

One or more online payment methods of the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method of the provider for which you make advance payment, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose.

If you select a payment method for which we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, zip code, city, date of birth, email address, telephone number, data on an alternative payment method if applicable) during the order process.

In order to safeguard our legitimate interest in determining your ability to pay in such cases, we will forward this data to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. Based on the personal data provided by you and other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

- SOFORT

On this website, one or more online payment methods are available from the following provider: SOFORT GmbH, Theresienhöhe 12, 80339 München, Germany

9) Online marketing

HubSpot

This website uses the software-based marketing service of the following provider for the provision and synchronization of various customer management services: HubSpot Ireland Ltd, 2nd Floor 30 North Wall Quay, Dublin 1, Ireland

The service enables the automated processing of feed activities, the control of advertising in deployed marketing channels and the success analysis of marketing measures as well as centralized email marketing and contact management.

To perform the various functions, cookies are used, i.e. small text files that are stored locally in the cache of your web browser on your end device and enable us to analyze your use of the website. The cookies collect certain information, such as the IP address, the location and the time the page was accessed.

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the „Cookie-Consent-Tool“ provided on the website.

Other legal bases for data processing that apply in the context of specific service functions (such as the need for express consent in accordance with Art. 6(1)(a) GDPR when sending newsletters) remain unaffected by this.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

10) Web analysis services

10.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google (Universal) Analytics sets cookies when you visit the website, which are stored as small text modules on your end device and collect certain information. The scope of this information also includes your IP address, which Google shortens by the last digits in order to exclude the possibility of direct personal identification.

The information is transmitted to Google servers and processed there. In the process, data may also be transferred to Google LLC based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. The IP address transmitted and truncated by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing described above, in particular the setting of cookies on the terminal device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the „Cookie Consent Tool“ provided on the website.

We have concluded an order processing contract with Google, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google (Universal) Analytics uses the special function „demographic characteristics“ and can use it to create statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the comprehensive analysis, you can deactivate the "Personalized advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function can be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analyzed across the board.

For data transfers to the USA, the provider has signed up to the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Google (Universal) Analytics

Google (Universal) Analytics is used on this website exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.

Instead, the local memory of your browser is used to store an individual ID assigned by Google (Universal) Analytics, which makes it possible to analyze your use of the website. For this purpose, certain user information is processed via the ID. The scope of this information also includes your IP address, which Google shortens by the last digits in order to exclude any direct personal reference.

The information is transmitted to Google servers and processed there. In the process, data may also be transferred to Google LLC based in the USA.

All processing described above, including the storage of information on the terminal device used in the form of the ID, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR.

Without your consent, Google (Universal) Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future.

To exercise your revocation, you can download and install the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plugin or within browsers on mobile devices, you can revoke your consent by clicking on the following link to set an opt-out cookie that will prevent Google Analytics from collecting data within this website in the future (this opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

We have concluded a data processing agreement with Google that ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Demographic characteristics
Google (Universal) Analytics uses the special function „demographic characteristics“ and can use it to generate statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

10.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables your use of our website to be analyzed.

By default, Google Analytics 4 does not use cookies when you visit the website unless you expressly consent to cookies. Instead, information about your usage behavior is collected and processed by so-called pings (small data packets that are sent to the host of an end device). The scope of this information also includes your IP address, although Google truncates the last few digits in order to prevent it from being directly linked to you personally.

The information is transmitted to Google servers and processed there. In the process, data may also be transferred to Google LLC based in the USA.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide us with other services relating to website activity and internet usage. The IP address transmitted and truncated by your browser as part of Google Analytics will not be merged with other Google data. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All the processing described above, including data transmission through pings and the possible setting of Google Analytics cookies, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the „Cookie-Consent-Tool“ provided on the website.

We have concluded an order processing contract with Google, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/en/privacy/, https://policies.google.com/privacy?hl=en&gl=en and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special function „demographic characteristics“ and can generate statistics that make statements about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have activated personalized ads and have linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you want to stop the comprehensive analysis, you can deactivate the "Personalized advertising" function in the settings of your Google account. To do this, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en You can find more information about Google Signals at the following link: https://support.google.com/analytics/answer/7532985?hl=en

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6(1)(a) GDPR, have set up an account on this website and log in with this account on various devices, your activities, including conversions, can be analyzed across devices.

10.3 Google Optimize

This website uses "Google Optimize", a service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Based on „Google Analytics“, the service enables a statistical evaluation of the use of new functions and content on the website by displaying test variants to certain user groups. In the interest of improving the attractiveness of our website, this allows us to understand which variants are preferred by users.

Google Optimize uses cookies, i.e. small text files that are stored on your end device and enable an analysis of your use of a website. The information collected by cookies about your use of the website is generally transmitted to a Google server, where it is stored and processed. This may also result in the transmission of information to the servers of Google LLC based in the USA and further processing of the information there.

All processing described above, in particular the setting of cookies for the storage and reading of information on the terminal device you use to use the website, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without your consent, Google Optimize will not be used during your use of the website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service via the „Cookie-Consent-Tool“ provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=en

10.4 Google Tag Manager

This website uses the „Google Tag Manager“, a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: „Google“).

The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them to conditions via a uniform user interface. The Google Tag Manager itself does not store any information on user end devices or read them. The service also does not carry out any independent data analyses. However, Google Tag Manager transmits your IP address to Google when you access a page and may store it there. A transmission to servers of Google LLC. in the USA is possible.

This processing will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „Cookie-Consent-Tool“ provided on the website.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/en/privacy/ and https://policies.google.com/privacy?hl=en&gl=en

11) Retargeting/remarketing and conversion tracking

11.1 Meta Pixel with extended data synchronization

Within our online offering, we use the service "Meta Pixel" of the following provider in extended data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")

When a user clicks on an advertisement placed by us on Facebook or Instagram, a parameter is added to the URL of our linked page with the help of "Meta Pixel". This URL parameter is then entered in the user's browser after redirection by a cookie that our linked page sets itself. In addition, this cookie collects specific customer data such as the email address that we collect on our website linked to the Facebook or Instagram ad during transactions such as purchases, account logins or registrations (extended data matching). The cookie is then read and enables the transmission of the data, including specific customer data, to Meta.

We use "Meta Pixel" with advanced data matching to make our advertisements (so-called "Ads") on Facebook and/or Instagram more effective and to ensure that they correspond to the interests of the users or have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Meta (so-called "Custom Audiences").

In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement (conversion). Compared to the standard version of "Meta Pixel", the advanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more attributed conversions.

All data transmitted is stored and processed by Meta so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data usage guidelines (https://www.facebook.com/about/privacy/). The data can enable Meta and its partners to place ads on and off Facebook.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

11.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for targeted remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „cookie consent tool“ provided on the website.

Details on the processing initiated by Google and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

11.3 Pinterest retargeting pixel

This website uses retargeting technology from the following provider: Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

This makes it possible to target visitors to our website with personalized, interest-based advertising who have already shown an interest in our store and our products. The advertising material is displayed on the basis of a cookie-based analysis of previous and current user behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. They are used to display advertising that is highly likely to match your product and information interests.

All processing described above, in particular the setting of cookies for the reading of information on the terminal device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, retargeting technology will not be used during your visit to our website.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the „cookie consent tool“ provided on the website.

11.4 Google Ads Conversion Tracking

We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.

In the context of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=en

In order to target users whose data we have received in the context of business or business-related relationships with advertising that is even more relevant to their interests, we use a customer matching function as part of Google Ads. For this purpose, we send one or more files with aggregated customer data (primarily email addresses and telephone numbers) to Google electronically. Google does not receive access to clear data, but encrypts the information in the customer files automatically during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This makes it possible to display personalized advertising via all Google services linked to the respective Google account.

The transfer of customer data to Google takes place exclusively if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures in relation to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=en&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

11.5 Google Ads conversion tracking without cookies

This website uses Google Ads Conversion Tracking exclusively without the use of cookies, which means that the service does not set cookies on your end device at any time.

Instead, the local memory of your browser is used to store an individual ID assigned by Google, which enables your use of the website to be analyzed. For this purpose, certain user information is processed via the ID.

The ID is set when a user clicks on an Ads ad placed by Google. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected in this way is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag.

However, they do not receive any information that can be used to personally identify users. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Insofar as the information collected has a personal reference, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns. Google's privacy policy can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

11.6 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“). We use Google Ads to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.

Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

In addition, you can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link:
https://www.google.com/settings/ads/plugin?hl=en

Please note that if you have disabled the use of cookies, certain features of this website may not work or may only work to a limited extent.
Google's privacy policy can be viewed here: https://business.safety.google/intl/en/privacy/ and https://www.google.de/policies/privacy/

12) Site functionalities

12.1 Facebook plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland

These plugins enable direct interactions with content on the social network.

In order to increase the protection of your data when you visit our website, the plugins are initially deactivated by means of a so-called „2-click“or „Shariff“solution integrated into the page.

This integration ensures that no connection to the provider's servers is established when a page of our website containing such plugins is accessed.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts. You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transmitted to the provider.

Data can also be transferred to: Meta Platforms Inc, USA

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

12.2 Instagram plugins

Our website uses plugins from the social network of the following provider: Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland

These plugins enable direct interactions with content on the social network.

This integration ensures that no connection to the provider's servers is established when a page of our website containing such plugins is accessed.

Only when you activate the plugins and thus give your consent to the data transfer in accordance with Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to the provider's servers. Irrespective of a login to an existing user profile, a certain amount of information about the device you are using (including your IP address), your browser and your page history will be transmitted to the provider and processed there if necessary.

If you are logged into an existing user profile on the provider's social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts. You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no influence on the data that has already been transmitted to the provider.

Data can also be transferred: Meta Platforms Inc, USA

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

12.3 Vimeo

This website uses plugins to display and play videos from the following provider: Vimeo.com, Inc, 330 West 34th Street, 10th Floor, New York, NY 10001, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider during your visit to the site, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your account, you must log out before activating the playback buttons.

All of the aforementioned processing, in particular the setting of cookies for the reading of information on the terminal device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the „Cookie-Consent-Tool“ provided on the website.

12.4 Youtube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, compile playback statistics and prevent abusive behavior.

12.5 Google Sign-In

On our website we provide a single sign-on function of the following provider Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

In addition to the transmission of data to the above-mentioned provider location, data may also be transmitted to: Google LLC, USA

If you have an account with the provider, you can use this account data to create a user account or register on our website.

When you visit this page, a direct connection can be established between your browser and the provider's servers via this login function, even if you do not have an account with the provider or are not logged into one. The provider then receives the information that you have visited our site. The information collected in this way (including your IP address, if applicable) is transmitted directly from your browser to a server of the provider and stored there. However, the information is not used to identify you personally and is not passed on to third parties.

These data processing operations are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a user-friendly and interactive design of our online presence.

If you use the login button to register on our website with the data of your account with the provider, the provider will process your data exclusively on the basis of your express consent in accordance with Art. 6 para. 1 lit. a GDPR the general and publicly accessible information stored in your account (user ID, name, address, email address, age and gender) to us.

We store and use the data provided by the provider to set up a user account with the necessary data (title, first name, surname, address data, country, email address, date of birth), provided that you have released this data to the provider. Conversely, data (e.g. information about your surfing or purchasing behavior) may be transferred from us to your account with the provider on the basis of your consent.

The consent given can be revoked at any time with effect for the future.

Further information on Google's data protection can be found here: https://business.safety.google/intl/en/privacy/

12.6 Trusted Shops Trustbadge

Graphic elements of the following provider are integrated on our website to display external customer ratings and/or an externally awarded trust badge: Trusted Shops AG, Subbelrather Str. 15C, 50823 Köln, Germany

When you call up a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. In the process, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in the process, this is done in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our website.

In the case of an online order with us, further processing may take place.

So, depending on your express consent in accordance with Art. 6 para. 1 lit. a GDPR, your order information (order total, order number, product purchased, if applicable) and your e-mail address will be sent to the provider in encrypted form via the Trustbadge after completion of an order. purchased product) and your email address in encrypted form to the provider in order to check an existing registration for the provider's services (in particular the buyer protection) and, if necessary, to enable a new registration.

In the event that an existing registration is detected or in the event of a new registration with the provider for its services (in particular buyer protection), your order information (order amount, order number, purchased product) and your e-mail address will be processed on the basis of the contractual agreement with the provider in accordance with Art. 6 para. 1 lit. b GDPR to the provider and further processed by the provider in order to provide the services (in particular buyer protection).

We are jointly responsible with the provider for the processing described above in accordance with Art. 26 GDPR. The joint controllership agreement can be viewed here: https://help.etrusted.com/hc/en/articles/4402587369105-contract-%C3%BCon-the-shared-responsibility-according-to-GDPR

12.7 Bing Maps

This website uses an online map service from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

The online map service is a tool for displaying interactive (land) maps to visually display geographical information. By using this service, our location is displayed to you and any geolocalization is facilitated.

When you access the subpages in which the provider's map is integrated, information about your use of our website (such as your IP address) is transmitted to the provider's servers and stored there.

The processing of your personal data is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the needs-based design of our website. If you do not agree to the future transmission of your data to the provider, you have the option of completely deactivating the provider's online map service by switching off the JavaScript application in your browser. The online map service on this website can then no longer be used.

To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

12.8 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (land) maps to visually display geographical information. By using this service, you will be shown our location and it will be easier for you to find us.

When you access those subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account that you are logged in to or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them.

The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and therefore also the map display on this website can then not be used.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/

12.9 Google Web Fonts

This site uses so-called web fonts from the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. In the process, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data in the course of establishing a connection with the provider of the fonts is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the „Cookie-Consent-Tool“ provided on the website. If your browser does not support web fonts, a standard font will be used by your computer.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/

12.10 Google reCAPTCHA

On this website we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA. For the visual design of the captcha window, the provider uses „Google Fonts", i.e. fonts downloaded from the Internet by Google. This does not involve the processing of any information other than that already transmitted to Google via the functionality of ReCaptcha.

The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. In order to ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used as well as the date and duration of the visit and transmits these to the provider's servers for evaluation.

The legal basis is our legitimate interest in determining individual responsibility on the Internet and the prevention of abuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/

12.11 Google Translate

This site uses the translation service "Google Translate" of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland („Google“) via an API integration. In order for the translation to be displayed automatically after you have selected a language, the browser you are using connects to Google's servers. Google uses so-called "cookies", which are text files that are stored on your computer and enable your use of the website to be analyzed. The information generated by the cookie about your use of the website (including your IP address) will generally be transmitted to and stored by Google on servers in the United States, where it may also be transmitted to the servers of Google LLC. in the United States.

Insofar as personal data is processed, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in barrier-free and universal accessibility of our website.

To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "cookie consent tool" provided on the website.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/

12.12 Google Customer Reviews (formerly Google Certified Dealer Program)

We work with Google as part of the „Google Customer Reviews“ program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked whether you would like to take part in an email survey from Google.

If you have given your consent in accordance with Art. 6 para. 1 lit. a GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate the buying experience on our website. The review you submit will then be aggregated with our other reviews and displayed in our Google Customer Reviews logo and in our Merchant Center dashboard. In addition, your review will be used for Google seller reviews. As part of the use of Google Customer Reviews, personal data may also be transmitted to the servers of Google LLC. in the USA.

You can withdraw your consent at any time by sending a message to the controller responsible for data processing or to Google.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/en/privacy/

12.13 Zapier

This website uses the services of the following provider for the integration and synchronization of databases and web applications: Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA

This automates our processing operations and establishes various workflows to efficiently manage and execute internal processes in our processing system. If personal data is also processed in this context, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in optimizing our internal organization.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

13) Tools and other

13.1 - DATEV

We use the cloud-based accounting software service of the following provider to handle our accounting: DATEV eG, Paumgartnerstr. 6-14, 90429 Nürnberg, Germany

The provider processes incoming and outgoing invoices and, if applicable, our company's bank transactions in order to automatically record invoices, match them to the transactions and create the financial accounting from this in a semi-automated process.

If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.
- sevDesk

We use the cloud-based accounting software service of the following provider to handle our accounting: sevDesk GmbH, Hauptstraße 115, 77652 Offenburg, Germany

If personal data is also processed in this process, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business processes.

13.2 Cookie consent tool

This website uses a so-called „cookie consent tool“ to obtain effective user consent for cookies and cookie-based applications that require consent. The „Cookie-Consent-Tool“ is displayed to users in the form of an interactive user interface when they access the site, on which consent for certain cookies and/or cookie-based applications can be given by ticking a box. By using the tool, all cookies/services requiring consent are only loaded if the respective user grants the corresponding consent by ticking the box. This ensures that such cookies are only set on the user's end device if consent has been granted.

The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

If necessary, we have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information on the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

13.3 Cloudflare

For security purposes, this website uses the service of the following provider: Cloudflare, Inc, 101 Townsend St. San Francisco, CA 94107, USA

The provider protects the website and the associated IT infrastructure from unauthorized third-party access, cyber attacks, viruses and malware. The provider collects the IP addresses of users and, if necessary, other data on your behavior on our website (in particular URLs accessed and header information) in order to detect and ward off illegitimate page access and threats. The IP address recorded is compared with a list of known attackers. If the recorded IP address is recognized as a security risk, the provider can automatically block it from accessing the site. The information collected in this way is transmitted to a server of the provider and stored there.

The data processing described is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interests in protecting the website from harmful cyber attacks and in maintaining structural and data integrity and security.

We have concluded an order processing contract with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the legal basis cited for the respective conditions for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing in accordance with Art. 18 GDPR;
Right to be informed in accordance with Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR;

14.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA IN THE CONTEXT OF AN APPLICATION OF INTEREST ON THE BASIS OF OUR PURPOSED RIGHTEOUS INTEREST, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME FOR REASONS WHICH MAY BE OF YOUR PERSONAL INTEREST;reasons arising from your particular situation, to object to such processing with effect for the future.

if you exercise your right to object, we will terminate the processing of the data concerned. FURTHER PROCESSING WILL BE RESERVED IF WE CAN PROVE COMPULSORY PROTECTIVE REASONS FOR THE PROCESSING;THAT CONFLICT YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS OR IF THE PROCESSING IS DEDICATED TO THE ENFORCEMENT, EXPLOITATION OR DEFENSE OF LEGAL CLAIMS.

if your personal data is processed by us for the purpose of direct marketing, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing. YOU MAY EXPRESS YOUR OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and, if applicable, the respective statutory retention period (e.g. retention periods under commercial and tax law).

Where personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned will be stored until you withdraw your consent.

If there are statutory retention periods for data that is processed within the scope of legal or commercial obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data is routinely deleted after the retention periods have expired, provided that it is no longer required for the performance of the contract or the initiation of a contract and/or we no longer have a legitimate interest in its continued storage.

Where personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until you exercise your right to object in accordance with Art. 21(1) GDPR. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

Where personal data is processed for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted if it is no longer necessary for the purposes for which it was collected or otherwise processed.

status: 31.10.2024, 19:16:46 Uhr